# Building the distribution layer for the agent era. From Israel.

Shager (שַׁגֵּר) is Hebrew for “dispatch”: sending something to the right place at the right time. That's the whole idea: one piece of content that reaches every account it should, and is measured in each one.

Agencies today run tens or hundreds of Pages and accounts: clients with branches, franchise networks, brands with sub-brands. Most tools were built for one account or five, and know nothing about Hebrew, local holidays or the way clients actually approve content.

The result is familiar: copy-paste into every Page, approvals over WhatsApp, and no way to tell which account brought the lead. Shager was built to close those three gaps (distribution, approval and measurement) in one place.

And soon, the one doing this work won't be a person at all. AI agents already write, edit and plan campaigns. What they lack is a reliable way to distribute, by the rules, and to measure what worked. So we built Shager for agents to work with directly, with a person still the one who approves.

## What we don't compromise on

- **Only through the front door:** Each network's official API, minimum permissions, and no tricks that put your clients' accounts at risk.
- **Real numbers:** What we measure, we show. What we don't know, we don't invent, including on this website.
- **Hebrew first:** A right-to-left interface, a Hebrew writing assistant and a holiday calendar covering every religion. Not a translation of a foreign product. English is fully supported too.
- **Your data:** Hosted in the EU, tokens encrypted, deletion on request, and the option to run the whole system yourself.

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Source: https://shager.ai/en/about