# Shager vs Later: pricing, AI agents and client workflows compared Later sells bundles of profiles, with no free plan. Shager starts free, prices per account, and was built for an AI agent to work with. ## The difference, briefly By the public information we checked, Later has no free plan (14-day trial), and its plans sell bundles of profiles with a post quota per profile. On Shager, 3 accounts are free forever, 10 accounts cost $9, and each extra account $1. Posts are unlimited from the Creator plan. The API and MCP server, first comment and a tracked link per account are included on every plan. ## What is included, and on which plan | | Shager | Later | | --- | --- | --- | | Pricing model | Per connected account: 10 accounts for $9 (Creator), then $1 per extra account | Profile bundles: the entry plan about $19 a month billed yearly for 8 profiles, with 30 posts per profile | | Free plan | Yes, forever: 3 accounts and 30 posts a month | No; 14-day trial | | Users | Unlimited on every plan, including Free | — | | API and MCP server | On every plan, including Free | — | | Connecting a client's accounts | Connect link: the client approves with the network themselves, no password and no account | — | | Client approval | An approval link per post on every plan; client approval is turned on per workspace as needed | — | | Hebrew and RTL | Right-to-left interface, Hebrew writing assistant and holiday calendar | — | | Tracked links | A short link and UTM tag per account and per post, on Free too | — | | Networks | Facebook, Instagram, YouTube, X and LinkedIn. On TikTok, posts are published as private ("only me") until TikTok approves the app. | — | Details about the other tool come from its official pricing page (linked below) and may change. A dash (—) marks something we did not check; check the vendor's page before deciding. Shager is built in Israel and has no relationship with any of these tools. ## Where these details come from - [Later pricing page](https://later.com/pricing/): Checked on 2026-10-14. Prices and features change; check the page itself before deciding. ## Where Shager is the better fit - **Free forever, no post quota on paid plans:** 3 accounts free, and unlimited posts from the first paid plan. - **An AI agent writes, a person approves:** MCP server and REST API on every plan. The agent schedules, you approve through a link. - **Clicks per account:** A short link and a UTM tag per account, with a click report by account and post. On Free too. - **Hebrew and clients:** Right-to-left interface, client connect and approval links, and prices in ₪. ## When Later is the better fit - **A bundle that already fits:** If a Later bundle covers exactly the profiles you have and its post quota is enough, there is no money reason to switch. - **A landing page in the bio:** Shager gives a tracked short link per account, not a landing page with several links. If that is what you need, you will need another tool. - **Networks Shager doesn't support yet:** Shager publishes to the networks on its networks page and no more. ## What Shager costs You pay for connected accounts, not for users and not for brands. Prices in USD; in Israel, in ₪ before VAT. - **Free:** $0 a month, 3 accounts. For anyone starting out, forever. 30 posts a month. - **Creator:** $9 a month, 10 accounts ($1 per extra account). Creators and owners who post for themselves. - **Pro:** $19 a month, 25 accounts ($1 per extra account). Several brands, or freelancers. - **Agency:** $69 a month, 60 accounts. Agencies with several clients. Prices in USD; in Israel, in ₪ before VAT. 14-day trial on every paid plan, no card required. All plans and prices: https://shager.ai/en/pricing ## Questions about switching ### Does Shager have a feed preview? There is a calendar for every account and a preview of each post as it appears on the network. There is no simulation of the Instagram grid. ### What about post quotas? The free plan has 30 posts a month. From the first paid plan (Creator, $9) there is no quota. ### Can I publish to networks other than Instagram? Yes, to every network on the networks page, from the same post, adapted per network. ### How does it work with an AI agent? The agent connects over the MCP server or the API and builds the posts for each account. To publish, a person claims the organization and separately grants the key publish permission. Per-post approval is optional per workspace. ### Can I try without committing? Yes. The free plan has no time limit, and no card is needed. ## More comparisons - [Shager vs Metricool](https://shager.ai/en/compare/metricool) - [Shager vs Buffer](https://shager.ai/en/compare/buffer) - [Shager vs Hootsuite](https://shager.ai/en/compare/hootsuite) - [Shager vs Publer](https://shager.ai/en/compare/publer) ## Who it is for - [For creators](https://shager.ai/en/for/creators) - [For agencies](https://shager.ai/en/for/agencies) - [For small businesses](https://shager.ai/en/for/small-business) ## Product - [Pricing](https://shager.ai/en/pricing) - [For AI agents](https://shager.ai/en/agents) - [Supported networks](https://shager.ai/en/networks) - [Choosing a distribution platform](https://shager.ai/en/blog/choosing-a-distribution-platform-for-agents) ## Try it on your own accounts, free. 3 accounts free forever, no card required. If it isn't a fit, you have lost nothing. Start free: https://shager.ai/signup --- Source: https://shager.ai/en/compare/later