# Shager vs Publer: pricing, AI agents and client workflows compared

Both tools price per account and both start with 3 free accounts. The difference: on Shager the API and MCP server, unlimited users and client links are included on every plan, and the interface is in Hebrew too.

## The difference, briefly

By the public information we checked, Publer offers 3 free accounts (without X, with a quota of scheduled posts), and beyond that a price per account: about $4 to $5 per account on the professional plan and about $7 on business, plus a charge per team member. The API is available on the business plan only.

On Shager 10 accounts cost $9 together, and an extra account $1. Unlimited users, API and MCP server from the free plan. Client connect and approval links and a tracked link per account are included.

## What is included, and on which plan

|  | Shager | Publer |
| --- | --- | --- |
| Pricing model | Per connected account: 10 accounts for $9 (Creator), then $1 per extra account | Per account: about $4 to $5 per account on the professional plan, about $7 on business; team members paid |
| Free plan | Yes, forever: 3 accounts and 30 posts a month | Yes: 3 accounts, 1 user, no X, a quota of scheduled posts |
| Users | Unlimited on every plan, including Free | Paid per team member |
| API and MCP server | On every plan, including Free | API on the business plan only |
| Connecting a client's accounts | Connect link: the client approves with the network themselves, no password and no account | — |
| Client approval | An approval link per post, on every plan | — |
| Hebrew and RTL | Right-to-left interface, Hebrew writing assistant, holiday calendar, tax invoices in ₪ | — |
| Tracked links | A short link and UTM tag per account and per post, on Free too | — |
| Networks | Facebook, Instagram, YouTube, X and LinkedIn. TikTok is live, pending the network's app review. | — |

Details about the other tool come from its public pricing pages as of October 2026 and may change. A dash (—) marks something we did not check; check the vendor's page before deciding. Shager is built in Israel and has no relationship with any of these tools.

## Where Shager is the better fit

- **Ten accounts for the price of two:** $9 for 10 accounts on the Creator plan, instead of a price per account.
- **A team without a price per seat:** Unlimited users on every plan, including Free.
- **API and MCP from the start:** No business plan needed to connect an AI agent or an automation.
- **Clients and Hebrew:** Client connect and approval links, a tracked link per account, a right-to-left interface and tax invoices.

## When Publer is the better fit

- **One or two accounts on a minimal budget:** If you have one or two accounts and don't need an API, a price per account can come out cheaper.
- **Networks Shager doesn't support yet:** Shager publishes to the networks on its networks page and no more. If yours isn't there, check whether Publer supports it.
- **One account, no extras needed:** If you have one account already in Publer and need no API or team, it may be enough.

## What Shager costs

You pay for connected accounts, not for users and not for brands. Prices in USD; in Israel, in ₪ before VAT.

- **Free:** $0 a month, 3 accounts. For anyone starting out, forever. 30 posts a month.
- **Creator:** $9 a month, 10 accounts ($1 per extra account). Creators and owners who post for themselves.
- **Pro:** $19 a month, 25 accounts ($1 per extra account). Several brands, or freelancers.
- **Agency:** $69 a month, 60 accounts. Agencies with several clients.

Prices in USD; in Israel, in ₪ before VAT. 14-day trial on every paid plan, no card required. All plans and prices: https://shager.ai/en/pricing

## Questions about switching

### I have 5 accounts on Publer. What is that on Shager?

Up to 3 accounts: free. 5 accounts: the Creator plan at $9 (which includes 10 accounts), with unlimited posts and the API.

### Is X supported on Shager's free plan?

Yes, X is an account like any other. Posts with a link on X come from a monthly allowance per plan; Free has none, so on Free you post to X without links.

### Does my team have to pay?

No. Unlimited users on every plan.

### Can I connect an AI agent on the free plan?

Yes. The MCP server and REST API are available from the free plan, with human approval before publishing.

### Can I try both side by side?

Yes. Each tool's permission is separate, and the same accounts can connect to both.

## More comparisons

- [Shager vs Metricool](https://shager.ai/en/compare/metricool)
- [Shager vs Buffer](https://shager.ai/en/compare/buffer)
- [Shager vs Hootsuite](https://shager.ai/en/compare/hootsuite)
- [Shager vs Later](https://shager.ai/en/compare/later)

## Who it is for

- [For creators](https://shager.ai/en/for/creators)
- [For agencies](https://shager.ai/en/for/agencies)
- [For small businesses](https://shager.ai/en/for/small-business)

## Product

- [Pricing](https://shager.ai/en/pricing)
- [For AI agents](https://shager.ai/en/agents)
- [Supported networks](https://shager.ai/en/networks)
- [Choosing a distribution platform](https://shager.ai/en/blog/choosing-a-distribution-platform-for-agents)

## Try it on your own accounts, free.

3 accounts free forever, no card required. If it isn't a fit, you have lost nothing. Start free: https://shager.ai/signup

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Source: https://shager.ai/en/compare/publer
