Compare / Metricool
Shager vs Metricool: pricing, AI agents and client workflows compared
Both publish to several networks from one calendar. The difference is what you pay for: Metricool sells brands (one profile per network in each brand), Shager sells accounts, and adds what an agency or a creator needs to work with clients and AI agents.
01In short
The difference, briefly
Metricool is a scheduling and reporting tool built around brands: each "brand" holds one profile per network. Someone running ten Facebook Pages for ten branches needs ten brands. By its pricing page, the free plan includes one brand, Starter begins at 5 brands, and the API for automation (Zapier, Make) is available from the Advanced plan. An X account costs extra.
Shager counts accounts, not brands: ten Facebook Pages are ten accounts, on the Creator plan at $9. The API and MCP server are included on every plan, including Free, and so are client connect and approval links, a tracked link per account, and a Hebrew interface.
02Side by side
What is included, and on which plan
| Shager | Metricool | |
|---|---|---|
| Pricing model | Per connected account: 10 accounts for $9 (Creator), then $1 per extra account | By brand; each brand holds one profile per network. Starter from $25 for 5 brands, Advanced from $67 for 15 |
| Free plan | Yes, forever: 3 accounts and 30 posts a month | Yes: one brand, 20 posts a month |
| Users | Unlimited on every plan, including Free | — |
| API and MCP server | On every plan, including Free | MCP from the free plan; API (Zapier, Make) from Advanced |
| Connecting a client's accounts | Connect link: the client approves with the network themselves, no password and no account | — |
| Client approval | An approval link per post, on every plan | — |
| Hebrew and RTL | Right-to-left interface, Hebrew writing assistant, holiday calendar, tax invoices in ₪ | — |
| Tracked links | A short link and UTM tag per account and per post, on Free too | — |
| Networks | Facebook, Instagram, YouTube, X and LinkedIn. TikTok is live, pending the network's app review. | The free brand excludes LinkedIn and X; an X account costs extra |
Details about the other tool come from its public pricing pages as of October 2026 and may change. A dash (—) marks something we did not check; check the vendor's page before deciding. Shager is built in Israel and has no relationship with any of these tools.
03Why Shager
Where Shager is the better fit
- Many accounts on the same network
- Branches, franchisees, clinics, projects: each Page is one account, not a whole brand.
- An AI agent from day one
- MCP server and REST API on every plan, including Free. The agent schedules, the client approves, Shager ships.
- Working with clients
- A connect link instead of passwords, an approval link instead of screenshots. On every plan.
- Hebrew, shekels and tax invoices
- Right-to-left interface, Hebrew writing assistant, holiday calendar, and prices in ₪ before VAT with an invoice.
04Fairness
When Metricool is the better fit
- Reports on every network metric
- Shager measures clicks per account and per post; it doesn't show every metric the networks have. If audience and reach reports are the main need, a tool built around reporting fits better.
- One brand, several networks, free
- For one business with a profile on each network, Metricool's free brand covers them (except LinkedIn and X), with 20 posts a month.
- Networks Shager doesn't support yet
- Shager publishes to the networks on its networks page and no more. If yours isn't there, check theirs.
05Pricing
What Shager costs
You pay for connected accounts, not for users and not for brands. Prices in USD; in Israel, in ₪ before VAT.
Free
$0/month
3 accounts
For anyone starting out, forever. 30 posts a month
Creator
$9/month
10 accounts · $1 per extra account
Creators and owners who post for themselves
Pro
$19/month
25 accounts · $1 per extra account
Several brands, or freelancers
Agency
$69/month
60 accounts
Agencies with several clients
Prices in USD; in Israel, in ₪ before VAT. 14-day trial on every paid plan, no card required.
All plans and prices06Questions
Questions about switching
I pay for 10 brands on Metricool. What is that on Shager?
It depends on how many accounts each brand holds. 10 brands with Facebook and Instagram in each are 20 accounts: the Creator plan (10 accounts, $9) plus 10 accounts at $1 each, or the Pro plan (25 accounts, $19).
Can I move my scheduled content?
There is no automatic import from other tools. Upcoming content is rescheduled in Shager, by hand or by your agent through the API. Accounts reconnect on each network's permission screen, in minutes.
Does Shager have analytics like Metricool?
Not at that scope. Shager measures what relates to leads: clicks per account and per post, publishing status and errors. Deep audience and reach reports stay in each network's own tool.
Both have MCP. What is the difference?
In Shager the agent can also open a sandbox by itself, request human approval through a link, and read a click report per account, over API and MCP on every plan. Details on the AI agents page.
Can I use both?
Yes. Nothing stops you connecting the same accounts to two tools. Many people distribute through Shager and analyse elsewhere.
07Keep reading
Try it on your own accounts, free.
3 accounts free forever, no card required. If it isn't a fit, you have lost nothing.